Andrea J. Simon: Pioneering the Use of Anthropology in Business
Andrea J. Simon, PhD, commonly known as Andi Simon , is a pioneering figure in the realm of corporate anthropology. As the founder and CEO of Simon Associates Management Consultants (SAMC), Andi has made a profound impact on businesses by applying anthropological methods and perspectives to organizational challenges. Born on December 1, 1946, Andi has built a remarkable career that spans decades, helping companies understand their cultures, navigate change, and achieve sustainable growth. The Intersection of Anthropology and Business Andi Simon's journey into corporate anthropology is rooted in her deep fascination with human behavior and cultural dynamics. Anthropology, the study of human societies and cultures, has traditionally been associated with academia and fieldwork. However, Andi recognized its potential to revolutionize the business world. She founded SAMC with the vision of leveraging anthropological insights to help organizations see their cultures through fresh eyes